We have talked a lot about culture and health. In this
sense, I was rethinking some critical questions. How is culture related with
health? Why is culture so important in health care and health communication?
How do researchers and health care practitioners locate culture in their
research and work? What do they need to do to improve health outcomes, as well
as achieve individual behavior change and social change? We have discussed most
of them, however, as to the social change issue, it probably is hard to develop
a certain answer. The role of culture in social change is always being
re-evaluated, and dynamics over time and across regions. Culture is such a
shared belief system, I think, that acts as a mirror upon which we might gaze
in order to better understand our history, our present, and predict the
potential future. It is because the way in which we think, believe, and behave,
is strongly supported by different cultural values. This is not only about
understanding why individuals perform the actions in terms of the contexts in
which they act, as well as exploring the links of cause and influence on
social, economic and political practices, but also concerns the expectations
and hopes that individuals embrace.
When it comes to the health of a population, social problems
largely depend on individual solutions through application of series of
knowledge to inform people. I was impressed by the diffusion-of-innovation
theory mentioned in Collins & Zoch’ paper (2001). One of the properties of
innovation is compatibility. It assumes that if an innovation is perceived to
be more consistent with individual’s values, and needs, the individual would be
more likely to adopt the innovation. To approach target audiences in different
cultures, thus, the diffusion of innovation is required to consider different
decision making processes. For example, in Chinese culture, and other Eastern
cultures, young adults or adolescents largely reply on information and
suggestions from family members or older parents, whereas in western cultures, young
people are more independent. In this case, it is not only the decision makers
should be viewed as a target in the health campaign, but also how strong their
opinions works should be identified in different issues.
The articles of Bollen et al., (2001), and Millen et al.,
(2000), who are talking about SES, class and political impact of transnational
corporations, lead me to think about the strong link between inequalities
caused by social, economic, and political forces and health. We strive to make
change on the society and policy because the inequalities exist. So who are
suffering? The poor who are vulnerable in economy, the women who have less
power in the society, the young children who are ignored in the communities,
the minority groups who are in silence in the dominant culture. The interaction
between the indicators of health and how they are processed are influenced by
the health care system and context where the interactions happen. Individuals (are
forced to) make “rational” choices based on the social relations of which they
are a small part.
Thus, what to do with the inequalities? How to make a social
change in health care? Understanding, I think, is always the first step.
Understand the problems, how the issues have taken place; understand the
social, economic, and political context where the problems emerge; understand
who are struggling in the pain, how people perceive their experience, what do
they believe. And then, enlightened by the cultural sensitivity approach and
culture-centered approach (Dutta, 2007), both approaches put culture on a vital
position in health applications, I think is to effectively respond to the norms
of the culture, infusing the culturally sensitive voices into dominant health
system, and designing appropriate interventions towards target group.
Otherwise, the strategies which are blind to cultural values are just like air,
no sense to people. There is never an end. The society is changing, health
status is changing, as well as culture. The road we are walking on is infinite,
although numerous directions are ahead. That’s why the colorful future is so fantastic.
